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EnergyEfficiencyMarkets.com, How Energy Service Companies Gain Clients’ Trust in ‘Green’ Products

For Energy Service Companies, green products and services like renewable energy credits can be a hard sell, says Michael Hartofilis, co-founder of Greenlight Energy.

“There’s a stigma that green products and services are high cost,” he says. “But we want to be a one-stop shopping center and overcome the stigma.” His company, like many other energy service companies, would like to offer renewable energy credits, for example.

“We found that trying to sell renewable energy credits hurts the sale,” he says. “Customers see it as an additional cost — even if the cost is minimal.”

However, offering a free green service changes the relationship with the customer, and could build trust in customers. And that trust could also lead to the sale of green products and services, he believes.

That’s why Greenlight Energy has partnered with the Arbor Day Foundation to offer the foundation’s Energy-Saving Trees program to customers.

Here’s how it works: Customers use an online tool to map their yard using satellite imagery and identify where to plant trees in ways that will save energy. Generally, the trees are planted to shade and cool a home, which can reduce air conditioning bills — and a utility’s peak demand.

To date, the Arbor Day Foundation has partnered with 20 utilities in 18 states, and Greenlight Energy is the first energy service company to take part in the program.

So far, about 80,000 trees have been distributed nationwide by 50,000 homeowners. Planting those trees will save about 171,397 MWh, according to Greenlight.

The U.S. Department of Agriculture estimates that properly placed trees can reduce energy costs by up to 20 percent.

Under Greenlight’s program, the company will offer qualified, new customers a 25 percent rate reduction on energy supply services and a free tree if they enroll between June 15 and July 15.
Of course, saving energy is not the only benefit of planting trees. They help improve water quality, reduce storm water runoff and spice up the look of a yard.

By Lisa Cohn – View original article →

Greenlight Arbor Day Nasdaq Image

Greenlight & Arbor Day at Nasdaq

Greenlight Energy and Arbor Day Foundation at Nasdaq.

New York, NY— June 9, 2015—Greenlight Energy, a New York based ESCO (Energy Service Company) that provides cost-effective energy options to businesses and homes in New York, New Jersey and Maryland, is the first ESCO to partner with the Arbor Day Foundation to bring the foundation’s EnergySaving Trees program to customers. Energy-Saving Trees is an energy-conservation initiative developed to reduce energy use through strategic tree planting.

The Arbor Day Foundation has partnered with 20 different utility partners in 18 states, with Greenlight Energy designated as its first ESCO (Energy Service Company) partner. The Arbor Day Foundation launched Energy-Saving Trees in 2011 to help conserve energy, reduce peak demand and lower utility bills through strategic tree planting. As of 2014, nearly 80,000 trees have been distributed nationwide, engaging nearly 50,000 homeowners and yielding a projected cumulative environmental impact of 171,397 MwH saved.

The Energy-Saving Trees program supports the planting of trees in specific locations to significantly reduce energy consumption in homes and businesses, thereby reducing carbon emissions from energy plants. The U.S. Department of Agriculture estimates that properly placed trees can reduce energy costs by up to 20 percent.

As part of its launch efforts, Greenlight Energy will offer qualified, new customers a 25 percent rate reduction on energy supply services and a free energy-saving tree to plant by enrolling between June 15 and July 15, 2015. Customers can enroll via Greenlight’s Energy-Saving Trees website: gogreenlightenergy.com/discounts/arbor2015, using the coupon code ARBOR2015.

“Our partnership with the Arbor Day Foundation on this key initiative is a testament to the organization’s commitment to developing innovative, energy-conservation practices designed to reduce our carbon footprint,” said Vice President and Co-Founder of Greenlight Energy Michael Hartofilis. “We value conservation organizations such as the Arbor Day Foundation that offer ways to help our customers reduce energy use, affect climate change and, ultimately, lower utility bills.”

As a participant in the program, Greenlight Energy will have access to the interactive online tool that uses scientific research and data from the U.S. Forest Service’s i-Tree Software to calculate estimated energy savings benefits over time. Greenlight Energy’s customers will use the online tool to personally map their yard (from satellite imagery) and the software will help them identify the best location for tree planting that will provide the greatest energy and cost savings.

The newly planted trees will eventually mature to help provide summer shade—thus reducing cooling costs—along with winter wind breaks and protection, thus reducing heating costs. The trees also help to improve air quality, reduce storm water runoff and beautify local neighborhoods.